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 · Negative phrase match prevents your ads from showing search terms in the same order or sequence, or a similar variant For example, if you choose yellow shoes as your negative keyword, your ad won't be displayed for terms like 'girls yellow shoes, yellow shoes for boys etc However, it would appear for yellow colored shoes, since this is a different sequence Negative exact match · Why Negative Keywords?For example, let's say you're an optometrist selling glasses You should add negative keywords for search terms like "wine glasses" and "drinking glasses" Ultimately, negative keywords not only allow you to prevent your campaign from generating irrelevant traffic but also help improve your targeting and ROI Amazon Ppc Series Sponsored Products Basics Explained Sellics How to use negative keywords amazon